The new Disueño category celebrates experimental projects that explore the boundaries of design, combining creativity, critical discourse and conceptual innovation.
At the end of the 1970s, at a time when the principles of functionalism started to enter into crisis, the Disueño exhibition opened up a space of freedom and provided a showcase for a type of new product that was difficult to define, somewhere between art and industrial design, between traditional craftsmanship and postmodern irony, and between the criticism of production systems and utopic proposals for furniture for a new society.
2020
A Gourmet Sandwich Shop
The Proposal_
A Teppanyaki For Sandwiches
The project’s idea is to value a product that is not as distinctive as a sandwich, so generalized and so careless in most cases. The cook does not prepare the order hiding from the customer, but shows all the preparation, and the respective raw material, associating the experience with the traditional Japanese technique.
The corporate image also intentionally seeks to generate uncertainty about the product type. The doubt upon entering becomes an anecdote to explain.
